From an international point of view, the special baby wipe is the first launch of a wet tissue, is also the most common application of wipes products. Wipes had not entering China until the 21st century, and the present penetration ratio is relatively low in the domestic market, but the baby wipes have already become more popular, more and more mothers have already known how to buy and use baby wipes. Personal care wet tissue are attracting more and more young people and a lot of "white-collar" will put a package of wipe in their handbags in addition, wipes will also have further applications in the travel catering industry. Wet wipes for household cleaning rather than personal cleanliness, such as clean computers, shoes, cars, floors, furniture surface, this type of wipes have developed for many years in developed countries, but in the Chinese market, such products are still in its infancy, with the improvement of residents' disposable income, and the pursuit of high quality of life, household cleaning wipes market will develop.
Development of China Wet Issues Industry
In 1984, the first wipes factory processed the first piece of wet wipe, since then, wet wipes market has existed in China for over 30 years, sales have been modest, and the leaps and bounds of the year was the SARS period in 2003, but the current market has not appeared oligarchs situation, almost every brand is in the rise, does not appear superior brand. Many companies just try to enter the wipes market, do not push it as a completely separate product category, at the same time, because it cannot become a necessity for people, like ordinary paper towel market and therefore there still exists a certain distance from the real independent market which is limited by the overall market sales, the manufacturers promote investment and consumer awareness. But we must see that in the past few years, spontaneous acceptance of consumers is gradually mature, and wet wipes manufacturersare facing great opportunities.
Prospects of Wet Wipes Industry
Judge from the sales channels, professional wipes dealers are little, baby wipes channels are mature with the increase in the number of maternal and infant shops. The industry forecast, the wipes market is in a "blowout foreshadowing period", there will be a small event to break the ice, and thus boost the growth of the industry as a whole. Enterprises equally understand, so they have to follow the market trends. SARS officially brought wet wipes into the lives of consumers, and the wipes market began to change, after several years of cultivation of the market and the growing consumer health habits establishment, consumer's demand on wipes has been accumulated to a certain extent, the market has reached a certain period of expansion, coupled with some big brands of large enterprises to promote the operation, the wipes market will usher in a new situation.
The article is come from:http://www.power-supplier.info/wet-wipes/analysis-of-wet-wipes-industry.htm